 | Smart Synonymous with innovation, quality and reliability, SMART is a world leader in lighting technologies. As one of the world's largest manufacturers of cycle lights, 2007 naturally brings even more
NEW for 2007 is the Smart HID light, which leaves the competition fading into the background. You don't notice the difference between the HID and traditional halogen lamp until you turn on the power. With a centre candle power of 13,000 and a colour temperature of 5200K the Smart HID lights up the road like an equivalent 35w high powered halogen light. With an integrated MAH battery and a CNC machined alloy body the HID is this year's must have product. Rear lights are definitely a safety critical product. Many manufacturers produce lights with LED's that offer only a limited lifespan. Smart technology ensures that your Smart rear light won't leave you in the dark by using multiple, high quality LED's. Choose from the Smart 7LED rear light, one of the UK's most popular, or the new ultimate rear light that Smart have introduced, the Superflash rear LED. The Smart Superflash is the first 1/2watt Rear LED Light and has a visibility of 1mile. We promise you will be amazed
just don't shine it in your eyes!!
|  | Met MET is Pure made in Italy and innovation is in the heart of every designer. Worn by the fastest racers, the hardest commuters and the safest kids, each MET helmet is adorned with confidence. Whether it's the world's lightest helmet or the world's toughest quality control, you can be assured that MET's commitment is un-matched. 100% Italian design and production, 20 years of experience, 30 strict quality controls, 3 years warranty and over 1,000,000 Crackerjacks sold in a numbers driven world, MET adds up!
|  | VDO VDO's passion for innovation and technological advancements make their computers the market leaders in function, design and reliability. They have made such great progress, that they are the first to offer a range of state-of-the-art digital computers. Using a similar technology to mobile phones, radios or TV, these digital computers make wireless transmission of speed and cadence signals easy and accurate as the signal is faster, stronger and not subject to the same interference as analogue signals.
|  | Muc-Off Bike cleaning made easy is their motto and it's exactly what they do! Each and every product in the range is designed and manufactured to be the most advanced of its type and as effective as possible - cleaning your bike needn't be a chore anymore. In the ever increasing range, are cleaners for the bike as a whole and specifically for disc brakes, brushes, lubes and polishes. Everything you need to make your pride and joy shine!
|  | Sram It began over beers at a bar
a simple idea sketched on a napkin would grow to inspire prototypes, testing and refinement across an entire range of components that would come to be known as Force: a new and, more important, revolutionary road groupset that delivers everything you want and everything you need through the use of technologies and material advancements that could only come from SRAM. Force represents the leap forward in performance, efficient design, precision and comfort that you've been waiting for.
|  | Trelock Inspired German Innovation TRELOCK is a recognised brand with tradition and roots stretching back to the middle of the 19th century. The company's high standards in terms of first-class innovative technology, high product quality, user-friendly functionality and unusual design are evident in every detail in all its products. In the UK on average, 150000 bikes are stolen annually. A lock is essential for protection of your bike for even the shortest length of time you might leave it. Prevent theft of your bike, budget around 10% of the cost of your bike for a primary security measure. It's a small price to pay for security and peace of mind. Buying a lock that matches your lifestyle and usage pattern will encourage you to use it every time you use your bike. Trelock's range caters for every need, with immobilising frame locks, heavy duty chain locks, reflective cable locks and ultimate protection D locks. The products stand up on their own security merits, with Sold Secure awards for a number of locks, but with additional features to aid ease of use, such as symmetrical operation, illuminating keys, easy fit brackets and sturdy weatherproof construction.
|  | Look Last year LOOK launched the first long weave carbon pedal. Not content to sit back, this year the bar has been raised by bringing that high performance technology down to lower prices. The brand new bench mark of the Keo standard has been increased to cover 6 price points from £249 to 39.99. With regards the frames, 2006 is going to be an awesome year. The 'Bike of the Year' (Cycling Weekly, Aug, 2005) the 585, has got a new brother in the 565. Its shares many of the same features such as geometry and construction but with an aluminium bottom bracket. A brand new direction for LOOK in 2006 is the 496Tri, a full-blown, no compromise triathlon frame. Using the Gold medal winning 496 track frame platform but with triathlon specific features and spec it's going to cause a real stir, not to mention knock minutes off of your PB's!
|  | Endura Endura cycle clothing uses the most advanced materials available in order to deliver the maximum performance and comfort possible for every conceivable condition. Endura produce a full range of clothing for all seasons, and can meet all of the requirements for the majority of sports and recreational cyclists.In addition to their extensive range of mens and ladies sports apparel and fashionable urban streetwear, Endura also supply TAL fully customised printed team clothing. And now, due to the relaxation of restrictions by the British Cycling Federation, Endura can print practically any design you can provide, from your own sketches and illustrations.So you can now wear your team colours safe in the knowledge that they have been sublimation printed to ensure striking colours and excellent durability.Endura manufacture high quality custom kit for Mountain biking, Triathlon and Road Racing. |  | ASSOS Founded in 1975 by Toni Maier-Moussa, ASSOS produced the very first Lycra cycling short, and have since endeavored to produce the most comfortable, functional and durable cycling apparel possible.ASSOS collaborates with leading textile engineers, in order to manufacture lightweight, tailored garments specifically designed to minimise friction, and allow effective breathing for your body.ASSOS products have been developed over four generations, involved in every aspect of the sport, and can list a string of victories (including Olympic gold medals and over 200 world championships) achieved by ASSOS-wearing cyclists.Among people who know, ASSOS has kept its well-earned reputation for producing the worlds finest cycling apparel. Ride ASSOS and experience the difference for yourself! |  | Rudy Project Rudy Barbazza founded Rudy Project in 1985. Always at the peak of technology, Rudy Project lenses provide optical clarity and physical protection of the eye, perfect for all those who practice sports. Using advanced materials and computer science to create functional, aesthetically superior and technologically advanced products; Rudy Project creates lightweight, functional and extremely comfortable eyewear.The company's Tech Cridalon® lenses absorb all of the ultraviolet rays and offer unsurpassed visual acuity, scratch protection and UV protection. When you first experience Rudy Project sunglassess you will be immediately struck by ergonomic Italian designs, functional technology and innovative styles - all of which create a truly unique look and feel. |  | Colnago Quality Is The Soul Of Our Product "Someone was born to invent automobiles, or to build airplanes or ships, or to write poetry or be a surgeon or a teacher. Ernesto Colnago came into the world to build bicycles. Its for Colnago a natural gift. Every part of the most popular vehicle invented by man is treated by Colnago with the delicacy and precision of a diamond cutter.
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